Beaker & Flask Earns Two Out of Three Stars at Fine Wine Awards Star Awards

Alachua, Florida – Beaker & Flask Fine Wine and Craft Cocktails has been awarded a Two-Star distinction out of three stars by the Fine Wine Awards Star Awards 2023. Recognized for its wine list's breadth and quality, the establishment stands among an elite group acknowledged for excellence in wine offerings.

The Star Awards criteria, including selection, accuracy, and value, are exacting. Earning two stars signifies a wine list with depth, variety, and a strong representation from noted producers, as well as a balanced mix of vintages and a comprehensive by-the-glass program.

Melody Wilson, Operations Partner & Beverage Director, commented, "It's a great honor to be recognized by the Fine Wine Awards. Our work is driven by a love for wine and a commitment to our guests. This award is a testament to that."

Elliott Welker, Founder, stated, "Receiving this award reflects the high standards we set for our wine list and dedication to unlocking new value for our guests by offering the world's finest wines."

Beaker & Flask invites guests to experience their wine list, which has earned them this prestigious award. The wine bar and academy is dedicated to maintaining a selection that caters to varied tastes and occasions.

Visit Beaker & Flask’s website for further details: Beaker & Flask's Website.

About Beaker & Flask Fine Wine & Craft Cocktails

Beaker & Flask is Alachua’s wine retreat, serving a robust selection of wine varietals from around the world. It offers five pillars of service: wine bar, wine club, wine education courses, private events, and e-commerce.

The Beaker & Flask team focuses on sourcing and sharing the world's best wines with its customers. From small-batch artisanal wines to well-known classics, the company provides a curated selection of fine wines to please every palate.

About the Fine Wine Awards:

The Fine Wine Awards, organized by The World of Fine Wine, celebrates excellence in wine lists worldwide. It is the most prestigious and rigorous wine list awards, judging over 4,500 restaurants lists worldwide. Each year the awards highlight prominent wine lists in wine establishments around the world. World of Fine Wine assembled a panel judges to assess each list to guarantee the credibility and integrity of the competition and to put each submitted list through an intensive judging process.

All award-winning wine lists must reach certain standards in relation to a range of criteria, among which the most important are: the breadth, depth, interest, quality, and value of the wine selection (relative to the nature and size of the list and any specialism); the clarity of the organization and presentation; the accuracy and completeness of the information for each entry on the list, including origin, producer, wine, vintage, price, and format or serving size; the suitability of the selection in terms of the cuisine and the establishment.

The Ground Floor Podcast - Beaker & Flask Episode

Join us on the episode of "The Ground Floor" podcast where Beaker & Flask share our origination story. Pour yourself a glass and enjoy the conversation about what it takes to build a destination for wine lovers.

🎧 Listen now: The Ground Floor Podcast - Beaker & Flask Episode.

Curating Your Perfect Cellar with Beaker & Flask

Embarking on the journey of curating a wine collection for your cellar can be a delightful and enriching experience. Whether you're a seasoned connoisseur or a budding enthusiast, finding the right wines that resonate with your palate and enhance your collection is crucial. We aim to guide you through this process, with a special highlight on how Beaker & Flask can be an invaluable ally in your wine discovery adventure.

1. Understanding Your Taste Preferences:

   • Explore Different Varieties: Start by tasting a range of wines to understand what appeals to you. This could include different grape varieties, regions, and styles.

   • Note-Taking: Keep a journal of the wines you enjoy, noting the grape variety, region, producer, and your personal tasting notes.

2. Consider the Ageing Potential:

   • Research: Learn which wines are best for ageing and which are meant to be consumed young.

   • Diversity: Ensure a mix of wines that can be enjoyed now and others that will mature beautifully over time.

3. Storage and Cellar Conditions:

   • Ideal Conditions: Understand the importance of temperature, humidity, and light conditions for storing wine.

   • Invest in Good Storage: Consider investing in a wine fridge or a professionally managed cellar space if you don't have a cellar at home.

4. Utilizing Expert Resources - Beaker & Flask Wine Co.:

   • Curated Tastings: Beaker & Flask offers expertly curated wine tastings that can help you discover new favorites and understand the complexities of different wines.

   • Personalized Recommendations: Their knowledgeable staff can provide personalized recommendations based on your preferences and the goals for your cellar.

   • Exclusive Access to Distributors: Leverage their connections to distributors to find rare, high-quality wines that might not be easily available in the market.

5. Budgeting for Your Cellar:

   • Set a Budget: Determine how much you are willing to spend on building your collection.

   • Cost vs. Quality: Learn to find the balance between cost and quality, and when it's worth investing in a more expensive bottle.

6. Keeping Track of Your Collection:

   • Inventory Management: Use apps or a spreadsheet to keep track of what's in your cellar, including details like the purchase date and price.

   • Regular Re-evaluation: Periodically re-evaluate your collection, considering which wines to drink, keep, or possibly sell.

7. Joining a Wine Community:

   • Wine Clubs and Groups: Consider joining wine clubs or groups, like those offered by Beaker & Flask, for exclusive access to wines and tasting events.

   • Sharing and Learning: Engage with other wine enthusiasts to share experiences and learn from each other.

Building a wine cellar is not just about collecting bottles; it's about creating experiences and memories. With the right approach and the expert support from establishments like Beaker & Flask, you can embark on a fulfilling journey into the world of wine. Remember, the best wine for your cellar is the one that brings you joy and complements your lifestyle.

If you are interested in learning more about how we can best support you, please send us a note at melody@beakerandflaskwinebar.com. Cheers to your wine adventure!

Wine Cellar Collection Curating Questionnaire

1. Personal Information

   • Name:

   • Contact Information (Email/Phone):

   • Preferred Method of Contact:

2. Wine Preferences

   • What types of wine do you generally prefer? (e.g., Red, White, Rosé, Sparkling)

   • Are there specific wine regions or countries you are particularly fond of?

   • Do you have any favorite grape varieties?

   • Are there any wine styles or characteristics you particularly enjoy? (e.g., dry, sweet, full-bodied, light, oaky)

3. Experience and Exploration

   • How would you describe your level of wine knowledge and experience? (Beginner, Intermediate, Advanced)

   • Are you interested in exploring wines from new regions or trying unfamiliar grape varieties?

   • How open are you to recommendations outside of your usual preferences?

4. Cellar Goals and Usage

   • What is the primary goal for your wine cellar? (e.g., long-term aging, ready-to-drink collection, investment)

   • Do you plan to focus more on collecting and aging wines, or having wines ready to drink?

   • How often do you anticipate adding new bottles to your cellar?

5. Budget Considerations

   • What is your approximate budget for initial wine purchases?

   • Do you have a monthly or annual budget allocated for maintaining and expanding your cellar?

6. Storage and Inventory

   • Do you currently have a wine storage system or cellar in place? If yes, please describe it.

   • What is the capacity of your current wine storage?

   • Are you interested in recommendations for wine storage solutions or cellar management?

7. Special Interests and Requests

   • Are you interested in any specific wine-related experiences, such as themed collections, verticals of a particular wine, or rare finds?

   • Do you have any dietary restrictions or preferences that should be considered? (e.g., organic, biodynamic, low-sulfite wines)

8. Additional Comments

   • Please share any other information or specific requests that can help us tailor your wine cellar collection to your preferences.

By sharing your preferences, experiences, and goals with us, you allow our experts to craft a collection that is not just a set of bottles, but a reflection of your journey in the world of wines. Whether you're building a cellar to entertain, for personal enjoyment, or as an investment, your insights are invaluable in this collaborative process.

2023 Greater Gainesville Chamber of Commerce Business Awards

2023 Greater Gainesville Chamber of Commerce Business Awards

Hey there, wonderful Beaker &Flask family!

We've got some absolutely thrilling news to share with y’all!

We're ecstatic to let you in on the excitement - We have made it to the finals of the New Business of the Year Award presented by the Greater Gainesville Chamber. Can you believe it? We're jumping with joy!

A big shout-out to our fellow finalists, Gainesville Dentistry Co., and Nothing bundt Cakes, who are just as awesome as we are! They've been doing remarkable things for our community, and we're over the moon to be sharing this category with them!

We believe that greatness happens when a whole community comes together. This nomination isn't just about us; it's a celebration of our fantastic team, our loyal patrons, and our shared passion for creating a unique and curious wine experience.

We want you to know how much we appreciate this honor and the privilege of sharing it with you. We are dedicated to sharing a warm, inclusive space where every person, palate, and perspective matters. This recognition reminds us of the incredible things that happen when a community comes together.

As we eagerly await the award ceremony, we want to thank you for your unwavering support. Your love for our team and the welcoming atmosphere you've helped create are key to our success.

So, let's all raise a glass to celebrate this nomination and the bright future ahead. We can't wait to share more unforgettable moments with you. Cheers to all the exciting possibilities that lie ahead!

Beaker & Flask Wine Co. makes splash in Alachua's San Felasco Tech City

By Alan Festo - published in the Gainesville Sun on Sunday, September 24, 2023

San Felasco Tech City may not be no known for full-bodied reds and crisp white wines, but that's exactly what you'll find in a small and elegant space hidden away in the startup and entrepreneurial hub off bustling U.S. 441 in Alachua.

Beaker & Flask Wine Co. opened quietly almost a year ago next to the popular Daft Cow Brewery. Its success to this point has been largely dependent on word of mouth and those who stumble upon it when visiting the brewery.

Owner Elliott Welker said he struggled for two or three years to find a location for his wine bar and that, while Tech City may seem like an odd choice, the area gets just under the same amount of round-trip traffic as the major shopping centers off Archer Road in Gainesville.

He said a lot of his customers on weekdays are those that work in Tech City or come from the nearby Turkey Creek subdivision. He's also seen quite a bit of business from people living in northwest Gainesville.

"We love the community. You won’t find a more supportive hometown team to come in and make a business easy to operate," Welker said. "Our community shows up for you when you need them. I have felt that the whole time here.”

With 140 wines from around the world to choose from, Beaker & Flask was honored in August with Wine Spectator magazine's Award of Excellence, which recognizes those establishments that feature "at least 90 selections (and) a well-chosen assortment of quality producers," according to its website.

Welker, a Certified Specialist of Wine, said honors like the Wine Spectator award will help him "unlock new partnerships" and enable him to bring in even better and unique products.

"Within 48 hours we can have any wine from around the world here, or at least some representation of it," he said.

Other area businesses recognized by Wine Spectator include Embers Wood Grill and Shula's Steak House in Gainesville, and Blue Water Bay in Melrose.

Beaker & Flask's best-selling wine is Matthews Winery's Blackboard Cabernet Sauvignon, a blend of cabernet sauvignon, merlot and petite verdot.

“There’s something in this wine for everyone. It blows every single individual wine out of the water not on quality, but just on approachability by the customers," Welker said.

Beaker & Flask, 13800 Tech City Circle, Suite 311, also features a wine club, wine tastings and the ability to host private events. It announced on Tuesday the addition of a Wine Academy — one of only three in the state — that will “provide enthusiasts and professionals an exceptional opportunity to deepen their knowledge and appreciation of wine.”

Customers that venture in on Saturday evenings — like those in the wine club — are treated to live jazz music curated by longtime local musician Cathy DeWitt. Welker said it's not a "listening crowd" and that customers often talk over the music. It is more about the room's ambiance, which also includes leather couches and chairs, local artwork, warm lighting and high ceilings.

"It adds a lot of vibe and texture to the room and the night," Welker said of the music.

For those looking to share a night out with someone who doesn't drink wine, a spacious covered outdoor area with ample seating is shared by Beaker & Flask and the Daft Cow Brewery. The space is also shared six days a week by local food trucks, such as Everyday Amore, Cheffrey's, Taino Roots, Alachua Eats and more.

Those at Beaker & Flask can even order two- and four-person charcuterie boards from Daft Cow and bring them back to the wine bar.

Welker, 33, attributes his love of wine to his father, Russell Earl Welker Jr., a lifelong grocer who started selling produce in Hawthorne out of the back of his pickup truck. Welker Jr. began working in 1993 as the wine buyer for Ward's Supermarket in Gainesville.

That job allowed him to travel extensively for industry tours and shows and, when Elliott Welker turned 18, he was able to accompany his dad to famed wine regions such as Italy, Spain, France, Chile, Argentina and the Pacific Northwest in the U.S.

“Getting that behind-the-scenes of Disney look at the wine industry, that unlocked a lot for me," Welker said. “He (his father) just kept feeding that spark and taking me on these trips with him.”

He learned the service and fine-dining side of the business while working at the now-closed Leonardo's 706 during his undergraduate years at the University of Florida.

“I really fell in love with the culture around wine drinking," Welker said. "The ceremony of it, the history, the geography, the terroirs, the ecology of it, as well as the industry side."

He said his favorite regions are Northern California and Spain.

"I'm a sucker for bubbles," he said.

While wine is Welker's passion, he spends most of his time just 2.5 miles away as an assistant director of UF Innovate Accelerate at Sid Martin Biotech, a biotechnology incubator with $1.7 million in shared scientific equipment.

His time at Beaker & Flask is usually spent going over the books. He typically works behind the bar on Sundays.

“It’s an entrepreneurial hustle," he said of balancing his time between UF Innovate and Beaker & Flask.

The wine bar's day-to-day operations are handled by beverage director Melody Wilson and assistant manager Josh Huey.

“The fact that I found two people that were ready to work, that believed in an idea and the potential for this area, that was a huge stroke of luck," Welker said.

Beaker & Flask Uncorks Wine Academy in Collaboration with the Society of Wine Educators

As seen in Alachua County Today, Alachua Chronicle, and Mainstreet Daily News.

Beaker & Flask Fine Wine and Craft Cocktails, North Central Florida’s newest destination for wine enthusiasts, is delighted to announce the launch of its Wine Academy in partnership with the Society of Wine Educators. This alliance is set to lead wine education in the region by introducing cutting-edge blind-tasting courses, wine-tasting classes, and certifications that provide enthusiasts and professionals an exceptional opportunity to deepen their knowledge and appreciation of wine.

Beaker & Flask's Wine Academy is a significant addition to the state's educational landscape, as it is one of only three wine academies in Florida. This distinction reflects the academy's commitment to elevating the wine education experience and further solidifies its position as a premier destination for wine enthusiasts.

"Our goal is to create an educational platform that doesn't just convey knowledge but fosters a profound connection with the intricacies of winemaking, service, pairing, and tasting,” said Beverage Director and Operations Partner Melody Wilson.

The Beaker & Flask Wine Academy will break new ground with its exclusive curriculum, designed to encompass various topics, including the art of blind deductive tasting, wine theory, and service. From mastering the art of sensory evaluation to identifying complex aromas and flavors, participants will be guided through an immersive experience led by sommeliers, accomplished winemakers, and industry veterans.

“The establishment of Beaker & Flask's Wine Academy is not just about education; it's about building a community of best and next practices in the world of wine," said Elliott Welker, Founder of Beaker & Flask and Certified Specialist of Wine.

This partnership with the Society of Wine Educators ensures that the Wine Academy's curriculum aligns with the highest standards of wine education. As a globally recognized authority in advancing wine knowledge, the Society of Wine Educators brings a wealth of experience and credibility to this collaboration.

"We are thrilled to join forces with Beaker & Flask to establish a destination for preeminent wine education," said Ben Coffelt of the Society of Wine Educators. 

Enrollment for the inaugural sessions at Beaker & Flask’s Wine Academy has commenced. For detailed information on course offerings, academy faculty, and registration details, prospective students are encouraged to visit Beaker & Flask’s website at www.BeakerAndFlaskWineBar.com.

About Beaker & Flask Fine Wine & Craft Cocktails

Beaker & Flask is Alachua’s wine retreat, serving a robust selection of wine varietals from around the world. It offers five pillars of service: wine bar, wine club, wine education courses, private events, and e-commerce.

​The Beaker & Flask team focuses on sourcing and sharing the world's best wines with its customers. From small-batch artisanal wines to well-known classics, the company provides a curated selection of fine wines to please every palate. Beaker & Flask was honored with the Wine Spectator's Award of Excellence, published in its August 2023 issue, and now offers fine beer from the world’s best breweries.

 About Society of Wine Educators

The Society of Wine Educators (SWE), founded in 1977, is a membership-based nonprofit organization (501c3) focused on providing wine and spirits education and conferring several certifications. The Society is internationally recognized, and its programs are highly regarded for their quality and relevance to the industry.

Approved SWE Providers: https://societyofwineeducators.org/about-us/approved-swe-providers/

Celebrating Excellence: Beaker & Flask Honored with Wine Spectator's Award of Excellence

As seen in Alachua County Today, Alachua Chronicle, and Mainstreet Daily News.

Alachua, Fla.—Beaker & Flask Fine Wines and Craft Cocktails, North Central Florida’s newest destination for wine enthusiasts, was just acknowledged by its industry’s leading magazine, Wine Spectator, with the publication’s Award of Excellence, published in its Aug. issue, available July 11, 2023.

Based in Alachua’s San Felasco Tech City, Beaker & Flask earned the honor with only five months in business. “We’re thrilled,” says Operations Manager Melody Wilson. “Wine Spectator's Award of Excellence represents the pinnacle of recognition in our industry. It validates our exceptional wine program and the work of our team.”

Wine Spectator’s award recognizes establishments offering wine lists with “at least 90 selections [and featuring] a well-chosen assortment of quality producers.” According to Wine Spectator’s website, less than 1800 restaurants and wine bars nationwide earn the Award of Excellence.

Winners “…offer the human [element]…listening to their customers…offering a personalized experience,” said Marvin R. Shanken, editor and publisher, Wine Spectator. “This annual issue celebrates the places where wine is at the top of that conversation.”

In addition to its extensive wine list, Beaker & Flask offers hand-crafted cocktails, drink-making and wine education classes, discounted happy hours and a monthly wine club, Wilson said. “Combined with our ‘cool vibes’ and warm hospitality, we’re striving to become a destination of choice,” she says.

"This recognition is a testament to the passion and dedication of our team,” said Elliott Welker, founder of Beaker & Flask. “We’re immensely grateful for the support of our patrons who made this achievement possible."

Welker said as a token of gratitude, Beaker & Flask is celebrating the award with special events and promotions, including exclusive wine tastings, discounts on select bottles, and curated food and wine pairing experiences. Guests should visit www.BeakerandFlaskWineBar.com for more information.

About Beaker & Flask Fine Wines & Craft Cocktails

Beaker & Flask is Alachua’s wine retreat, serving a robust selection of wine varietals from around the world. It offers five pillars of service: wine bar, wine club, wine education courses, private events, and e-commerce.

The Beaker & Flask team focuses on sourcing and sharing the world's best wines with its customers. From small-batch artisanal wines to well-known classics, the company provides a curated selection of high-quality, fine wines to please every palate.

The 10 Best Things To Do In Alachua, Florida

By Tara Massouleh McCay

Link to Southern Living article here!

Florida is full of surprises. From crystal-clear turquoise springs to real-life mermaids, you never know what wonders await in the Sunshine State. Every time we think we’ve found the next best thing in Florida, another teeny tiny towncomes on our radar, and we’re once again stunned by all it has to offer. Our latest discovery is the town Alachua, located just a 30-minute drive north of Gainesville in the north-central part of the state.

From the moment Alachua’s (pronounced uh-la-choo-uh) idyllic Main Street comes into sight, you’re overcome with a sense of calm. Time slows, your pace becomes a meander, and worries drift away. Once you’ve made your way through downtown, visit with Alachua's equine residents as they graze through rolling pastures or find quiet in a mystical natural preserve. Here are the best things to do in Alachua, Florida.

Begin Your Day with Delicious Breakfast 

Start your morning strong with a meal worth getting out of bed for. Local flavor trends in two directions, so you can choose how you want to treat your tastebuds. Find authentic Cuban cuisine at Mi Apa Latin Café. A classic Cuban breakfast of Ropa Vieja y Huevos (two eggs, shredded beef, and Cuban toast) will only set you back $11. Order that plus a Café con Leche or natural guava juice, and you’ll be set clear through noon. If you’re craving the full spread, head to Brown’s Country Buffet, a longstanding family-owned restaurant where you can trust that everything from the cheese grits to buttermilk biscuits are made by and for Southerners.

Feed the Horses at Mill Creek Farm 

This nonprofit equine sanctuary provides elderly horses with room to roam. On Saturday afternoons, visitors are invited to come by and say hello, all for the reasonable admission rate of two carrots (to feed to your new friends!). Take a leisurely walk through the bucolic pastureland and enjoy watching these beautiful gentle creatures enjoy their home. Trails range from 1.6-2.9 miles, and donations are appreciated to keep the farm running.

Take a Walking History Tour of Downtown Alachua 

Bradford pear trees and historic lampposts line the charming streets of Main Street Alachua. The town was founded in 1905, so you’ll find turn-of-the-century architecture, grand Victorian homes, and vintage charm everywhere you turn. History buffs should follow the online walking tour map created by the Alachua County Historical Commission and the Alachua County Tour Service in 1986. It points out significant landmarks and gives the history behind some of the town’s oldest homes and buildings.

Have Tea at Teatime Tranquility and Treasures 

It’s hard to miss the sprawling Victorian house, complete with rose pink trim and a white picket fence, as you stroll through downtown Alachua. Having a cup of tea and pastry at Teatime Tranquility and Treasures is practically a rite of passage in Alachua. And the tearoom spares no expense. We’re talking floral-patterned teapots and cups, white tablecloths, a dining room filled with antiques, dozens upon dozens of tea blends, and a varied menu of tea cakes, cookies, scones, and desserts. For the full experience, call ahead and schedule high tea.

Shop on Main Street 

Once you’ve become acquainted with downtown’s history, head back to Main Street to enjoy its modern-day uses. Find boutique fashion at Pink Threads, consignment clothing at Valerie’s Loft, and home goods and other gift items at The Cardinal’s Nest.

Hike at San Felasco Hammock Preserve State Park 

The scenery at San Felasco Hammock Preserve State Park is second to none. You can spend an entire day marveling at the natural beauty of the mature hardwood forests, tropical hammock landscape, and shaded swampland. Choose from three different hiking trails that range from 0.9 to 5.6 miles. There are also specially marked equestrian and mountain biking trails for those who prefer to leave their hiking boots at home. If you’re quiet, you may spot a white-tailed deer, gray fox, turkey, or any number of the many beautiful species of songbirds that call the preserve home.   

Have Lunch at Bev’s Better Burgers or Tony and Al’s Deli 

Follow the line outside Bev’s Better Burgers (located on one end of Main Street) to the best handmade steak burger and handspun milkshake you’ll ever have. The walk-up counter-only restaurant is a local favorite for a classic meal. If it’s okra season, make sure to get an order of the Southern-fried veggie. One block over, you’ll find Tony and Al’s Restaurant, an Italian eatery where you can get everything from a specialty pizza to linguine and clams.

Go Berry Picking at Deep Spring Farm 

The memories you make at Deep Spring Farm will last a lifetime because the experiences you can have there are timeless. The humble family farm is set on 22 acres of gorgeous Florida land covered with Spanish moss-covered trees, lush greenery, and deep-blue ponds. In June, blueberry season begins, and guests can use their $10 entry fee to pick and take home organic blueberries. After you’ve filled your bucket, head to Deep Spring Pond where you can enjoy a picnic lunch under the shade of a giant live oak, then dive into the cool, refreshing spring-fed water.

Hit Up a Happy Hour Haunt 

The Sippin’ Seven Alachua County Ale Trail runs through Alachua (the town) by way of Daft Cow Brewery. The town’s first and only craft brewery, Daft Cow’s taproom is an inviting spot to sit down to a pint of one of 15 brews on tap on any given day. Snag a bar swing and order anything from a double dry-hopped hazy IPA to a American amber to a sour flavored with cotton candy. If suds aren’t your style, set your sights on Beaker & Flask Wine Company, a modern wine bar serving up craft cocktails and a never-ending list of wine from around the world.  

Have a Steak at Conestogas Restaurant 

After 25 successful years in business, Conestogas hasn’t slowed down one bit. The western-themed steakhouse is known for its house-marinated, hand-cut steaks and giant juicy burgers. Feeling extra bold? Take on the Main Street Monster Burger, three 16-ounce patties on a giant bun. If you eat it, plus a salad or baked potato on your own, you’ll score a free T-shirt and slice of key lime pie. It's not part of the competition but kudos to anyone who can finish the pie, too!

Beaker & Flask Launches Inaugural Saturday Sessions with Jazz Musician Cathy DeWitt

Beaker & Flask Fine Wines & Craft Cocktails is excited to announce the launch of their inaugural Saturday Sessions, featuring live music performances every Saturday. The first performance is Saturday, May 13, 2023, from 6:30 PM to 8:30 PM, featuring renowned jazz musician Cathy DeWitt.

Beaker & Flask represents Alachua’s new approach to relax, entertain, and enjoy unique wines and craft cocktails. Beaker & Flask is about rewarding yourself and indulging your senses while satisfying your curiosity about new wines and custom-crafted cocktails.

While Beaker & Flask welcomes casual wine drinkers, it is especially good at catering to the wine enthusiast—someone who enjoys wine and likes learning about and experimenting with different varietals. If you want to explore more about wine, Beaker & Flask is ready to be your guide and is as passionate about wine education as it is about wine hospitality.

Cathy DeWitt is a talented musician and composer who has performed with some of the greatest jazz musicians in the world. She has released several albums and has been praised for her unique style and exceptional skill on the piano. Her performance at Beaker & Flask promises to be a memorable experience for all attendees.

Beaker & Flask’s Saturday Sessions will feature different musicians each week. Cathy DeWitt's performance on May 13 is expected to attract a large crowd, please come early to secure your spot.

The wine company offers a carefully curated selection of wines from around the world, accompanied by perfectly paired food trucks. With its cozy and intimate atmosphere, Beaker & Flask provides the perfect setting for live jazz performances.

For more information about Cathy DeWitt, please visit https://cathydewitt.com/

Now Hiring Social Media Marketing Intern

Beaker & Flask is Alachua’s wine lounge. We serve a robust selection of wine varietals from around the world. We have four pillars of service: wine bar, wine club, wine education courses, and e-commerce. Our service executes on the hospitality quotient:

• kindness and optimism

• intellectual curiosity

• work ethic

• empathy

• self-awareness

• integrity

We are seeking a Social Media Marketing Intern to join our team. The intern will be responsible for creating and implementing social media strategies to promote our wine bar and engage with our customers. The ideal candidate should have a passion for wine and a strong understanding of social media platforms.

Key Responsibilities:

• Develop and implement social media strategies to promote the wine lounge, wine club, wine courses, and increase engagement with our customers

• Create and curate content for our social media channels, including Facebook, Instagram, and LinkedIn

• Manage and grow our social media presence by monitoring trends, analyzing performance metrics, and identifying opportunities for improvement

• Collaborate with the Beaker & Flask team to develop promotions, events, and campaigns that align with our brand and business goals

• Respond to customer inquiries and comments on social media channels in a timely and professional manner

• Assist with content creation for email newsletters, website, social media posts and other marketing materials as needed

• Stay up-to-date with industry trends and best practices in social media marketing and wine and hospitality industries

Qualifications:

• Currently pursuing or recently completed a degree in marketing, communications, or a related field

• Strong written and verbal communication skills

• Familiarity with social media platforms and tools, including Facebook, Instagram, and LinkedIn

• Basic knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator) is a plus

• Passion for wine and knowledge of wine industry is preferred

• Ability to work independently, multitask, and prioritize tasks effectively

• Positive attitude, strong work ethic, and eagerness to learn

This is an unpaid internship position, but the intern will have the opportunity to gain valuable experience in social media marketing and the wine industry. The internship can be done remotely or on-site, depending on the candidate's preference and availability. If you are interested in this position, please submit your resume, cover letter, and social media portfolio or examples of your work.

​​If you are interested in this position, please contact Melody Wilson, Beverage Director at ‪(352) 559-3395‬ or melody@beakerandflaskwinebar.com.

Alachua’s Wine ‘Lab’ Continues Experimenting

Beaker & Flask launches wine club to enhance wine experience and education

Alachua’s only wine lounge, Beaker & Flask Wine Co. in San Felasco Tech City, recently launched a wine club designed for both new and established wine enthusiasts. The subscription service introduces new and trending wines to its members monthly.

A monthly delivery includes two or four bottles of trending wines with a focus on hard-to-get small-batch and limited-production varietals. Tasting notes, food pairing suggestions, wine courses, and other educational materials are included to expand members’ wine knowledge and enrich their wine drinking experience.

"We're excited to share our love of wine with others," says Beaker & Flask's Beverage Director & Operations Manager Melody Wilson. "Our team worked hard to curate a selection of unique and delicious wines, and we can't wait to recommend them to our members."

Beaker & Flask's wine club membership starts at $75 per month, with no long-term commitment, and options to upgrade.

Membership includes complimentary enrollment in Wine Folly Wine Courses (a $49.99 value per course), and a wine expert concierge service to answer your wine-related questions. Club members also gain access to discounts on additional wine purchases, exclusive event invitations, and other perks. 

To learn more about Beaker & Flask's wine club, visit https://www.beakerandflaskwinebar.com/store/p/wine-club-1.

Beaker & Flask Wine Co. Opens Its Doors Bringing Award Winning Wine to Alachua

The wine shop will provide guests with a world-class wine experience in a comfortable, inviting chic atmosphere

Beaker & Flask Wine Co. is open for business in Alachua’s San Felasco Tech City and provides its guests with a world-class wine experience. Please join Beaker & Flask for its grand opening and ribbon cutting on Wednesday, February 8, from 5:00 PM to 7:00 PM. There will be complimentary wine, hors d’ouvres, and branded giveaways.

This wine country inspired experience will offer a chic experience serving up more than 125 world-class wines that any palate can enjoy. The new shop brings the spirit of wine country to Alachua, the Good Life Community, in a sophisticated, comfortable and inviting setting.

“Here at Beaker & Flask, we wanted to offer our guests a wine list that is thoughtful and provides a tailored and memorable experience,” said Melody Wilson, Beaker & Flask’s Beverage Director & Operations Manager. “When guests visit Beaker & Flask they will get a first-class experience with a sommelier-crafted wine list, innovative craft cocktails and pairings with new flavors from Alachua’s food truck scene.”

Beaker & Flask boasts a robust wine list of bold reds, crisp and buttery whites, delectable sparkling wines from France, Italy, Spain, Germany, United States and beyond.

The distinct wine tasting experience offered at Beaker & Flask transports guests to wine country without ever having to leave Alachua. Guests will be able to discover the background and history of the wine of their choice from Beaker & Flask wine experts who are available to elevate the guests' tasting experience.

The wine company’s elegant aesthetic is trimmed with comfy, thoughtful finishes throughout. Beaker & Flask offers a variety of options for its guests including wine tastings, bottle service, wine club, wine education courses, gift baskets, gift cards, online shop and wine cellar curation. Reservations for private events and group tastings can be made in advance for special occasions including, rehearsal dinners, bridal showers, birthday parties, or company happy hours.